Run the Fashion. (New York Episode)

“The fashion show is not only the promotional linchpin of a multibillion-dollar industry, it was also central to the development of the American department store—and thus to the rise of American consumer culture.” Amanda Fortini; www.slate.com

This fall, when you have Twitter account and follow some fashion magazines, your timeline will be overloaded with all the Fashion Week updates. Name it, from New York, Milan, London until Paris fashion week were crushing the timeline and of course the fashion industry.

When was that event actually begun? Why the fashion industry need runway?

One of the American answers is the statement above. But here I found some facts about the history of the Fashion Week.

“According to Steele, the event got its start in 1943, when a well-known fashion publicist named Eleanor Lambert organized something called "Press Week." Lambert was a canny PR maven who recognized that it was a propitious moment for American fashion. Before World War II, American designers were thought to be reliant on French couture for inspiration. When the Germans occupied France in 1940, one of the ensuing calamities was that buyers, editors, and designers were unable to travel to Paris to see the few remaining shows, and the fashion world fretted—would American fashion founder without the influence of French couture?” – www.slate.com

And after that, a lot of American press wrote about it and it made American designers risen up and make their more American label. They say American label are more modern, streamlined, and flattering.

By 1910, many big department stores are opened, including Wanamaker's in Philadelphia and New York. And the idea of Fashion Parade/Runaway founded as an effective way to sell and promote their merchandise.

Reaching the 1920’s, fashion show had became mainstream. They were usually doing it at tea time/lunch inside the store.

The show finally moved to Bryant Park since 1990. And its more modernize, centralize and organized.

“Fashion Week—like Press Week before it—helped American designers reach a more international audience, as it allowed editors, writers, and buyers from abroad to see the country's best work at a single time, in a single place. But even though it can feel these days like it's always Fashion Week, the average American woman is now more removed from the fashion show than ever.”- www.slate.com

credits: www.slate.com

by: @joycesandraa